SM RiiZE receives love calls for advertisements even before debut, “1st choice for cover model”
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SM RiiZE receives love calls for advertisements even before debut, “1st choice for cover model”
SM’s new boy group RIIZE has been attracting attention in the advertising and fashion industries even before their debut.
On the 1st of this month, RIIZE opened an official Instagram account and shared natural daily-life images. In just four days, they surpassed one million followers, setting the shortest record among K-pop groups. They have been recognized for their unique natural and trendy appeal, ranking first as a cover model for numerous magazines and proving their high popularity.
In particular, even before their official debut, RIIZE has been receiving enthusiastic love calls from brands in various fields, including fashion, beauty, food and beverage (F&B), and duty-free shops. They are also discussing collaborations with content platforms that are expected to generate synergy effects, which highlights their star potential for 2023.
RIIZE combines the English words ‘Rise’ and ‘Realize,’ meaning ‘a team that grows together and realizes dreams.’ Composed of seven elite members with individual skills and strengths – Shotaro, Eunseok, Sungchan, Wonbin, Seunghwan, Sohee, and Anton – their chemistry is highly anticipated.
RIIZE will release their first single album ‘Get A Guitar’ on September 4th and make their debut. They will present their unique genre of ‘Emotional Pop’ that expresses their diverse emotions through music.
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