ITZY comeback D-1… ‘KILL MY DOUBT’ to be released on the 31st at 6 PM

Girl group ITZY will make a surprise comeback on the 31st at 6 PM KST with their new mini album ‘KILL MY DOUBT’ and title track ‘CAKE’.

Prior to this, ITZY has released various teaser contents including concept clips, photos, album spoilers, documentaries, and music video teasers for the title track ‘CAKE’ and other songs such as ‘BET ON ME’ and ‘None of My Business’, as well as performance videos for fans both in Korea and abroad.

▼Title track ‘CAKE’, summer queen made cool max charm ▼

According to their agency, the upcoming album features a lineup of writers representing various fields who have rallied to support ITZY. Among them, expectations are high for the title track “CAKE,” written, composed, and arranged by Black Eyed Pilseung, who also created TWICE’s hit songs “OOH-AHHhage,” “CHEER UP,” “TT,” and “LIKEY.” The new collaboration between Black Eyed Pilseung and ITZY delivers the group’s confident and cool attitude with energetic brass and dramatic drum sounds. In the teaser video released, the five members exude playful charm with bright smiles and mischievous gestures, as they create a cake by putting their palms together and depict a burning candle with their fingers. With their cool and sophisticated allure, ITZY is expected to showcase their refreshing and cool-maximum charm with “CAKE” this summer, solidifying their status as “Summer Queens.”

▼New album ‘KILL MY DOUBT’ is a collaboration project with top-tier artists.▼

Track 1, “BET ON ME,” is a song that JYP Entertainment’s (hereafter JYP) representative producer Park Jin-young wrote lyrics for after being inspired by a conversation with ITZY members. It deeply resonates with listeners. The music video, pre-released on July 3rd, depicts the youthful energy of running towards a bright light and evokes empathy from viewers, garnering high praise such as topping the YouTube Trending Worldwide chart. The beautiful harmony between JYP’s leader Park Jin-young and ITZY in “BET ON ME” is waiting for the official release. Track 3, “None of My Business,” exploded with synergy after meeting with the most powerful performers. ITZY, the “K-pop representative performer” who shines the most on stage, satisfied fans by wearing the choreography of “K-pop representative dance team” La Chica and performing numerous hit song performances. After the popularity of the pre-released music video, the group opened performance videos and dance practice videos, showcasing the group’s outstanding expression, La Chica’s signature dance, and the stunning visual effects of the performance. A short-form challenge video that enjoys the catchy choreography has also become popular. In addition to “Bratty,” “Psychic Lover,” and “Kill Shot,” ITZY’s six total songs, including “BET ON ME” and “None of My Business,” are expected to decorate summer playlists with their diversity.

▼Special Summer with Itzy and Midzy▼

One day ahead of their comeback, ITZY, who is receiving hot attention and support, is successfully operating the pop-up store ‘ITZY <KILL MY DOUBT> POP-UP STORE’ to enjoy their new album even more. This pop-up store has various things to enjoy, from MD with album logos and signature colors to participatory events, and is welcoming visitors. The five members visited the site to commemorate the opening of the pop-up store and left their handwritten signatures and lovely messages in every corner of the space, leaving plenty of traces of their affection towards MIDZY (fan club name) for fans to enjoy. The pop-up cafe, which offers refreshing drinks and cakes, and a space where you can listen to all the songs on the album before its official release, are also attracting many people. The pop-up store will be held until August 9 at The Hyundai Seoul in Yeongdeungpo-gu, Seoul.

Meanwhile, on the 31st at 8 PM, ITZY will hold an online and offline comeback showcase at the SK Olympic Handball Gymnasium in Seoul and reveal their new song ‘CAKE’ for the first time.

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