On the 15th and 22nd (local time), Blackpink successfully completed the stage at North America's largest music festival, "Coachella Valley Music and Arts Festival (hereinafter referred to as "Coachella"), held in California, USA. From the hit song parade that broke the language barrier and sang along to the solo performance of '4 people, 4 colors', they ran nonstop for about 85 minutes and breathed with the audience through music.

BLACKPINK (Jisoo, Jennie, Rosé, Lisa) heated up the 'Coachella' night with music fans around the world.

This year's 'Coachella' attracted attention early on as an attempt to eliminate the existence of a white headliner. BLACKPINK became the first K-pop artist to be selected as a headliner, engraving their names on a page in world music history. Variety pointed out that Blackpink is at the center of the expansion of diversity in the mainstream pop market, saying, "This 'Coachella' clearly shows the direction the music festival will go."

Achievements worthy of that monumental moment followed. After the festival on the first day, US Rolling Stone said, 'Blackpink's stage is the most streamed performance on 'Coachella', attracting a whopping 250 million live viewers on YouTube (based on British IT media Tech Radar count). It is expected to be heard,' he said.

◇ 'Korean Beauty' sang with audiences around the world

What captivated the attention of global music fans was the unique Korean beauty harmoniously incorporated into Blackpink's stage. The hanok set that boasted a strong presence in the center of the stage, the hanbok costume embroidered with mother-of-pearl, the 'Typa Girl' performance using fan dance movements, and the back screen of Jisoo's solo stage reinterpreting Korean door bars received favorable reviews.

Blackpink's efforts to complete a meaningful stage worthy of the world's largest music festival 'Coachella' are hidden. YG Entertainment said, ''Coachella' is a venue for exchanging not only music but also cultural trends. After a long discussion with the members, we decided to present a stage combined with Korea's unique culture. It is also important not to damage the essence of Korean culture, so I tried to get advice from experts and conduct historical research thoroughly.”

◇ Blackpink, representative of Korean culture, symbolically embraces the past and future

Leading foreign media focused on Blackpink's performance. US Billboard said, 'It was a historic and commemorative set. As a team, we showed what we can do best, and the four members shone with their individuality.” The British Guardian magazine evaluated that "Blackpink's stage was proof that the language and cultural barriers of pop music are gradually breaking down."

There was also praise for the high-quality stage production realized by the best domestic and foreign staff. The LA Times said, "It was the biggest scale, skill, and intensity since Beyoncé wrote history in 2018." Variety said, "Conquering the biggest stage at America's biggest festival is no small feat." .